Posted on March 01 2021
EASTER SEASON DO'S AND DON'TS
How to Turn First Time Easter Visitors Into Repeat Guests
Every single Sunday the goal of our services is the same...
To earn ONE MORE SUNDAY. So in the weeks leading up to Easter (whether in person or not) we want to help you get ready to turn first-time visitors into returning guests.
Here are some things to TRY:
Get a fresh perspective on your space.
First-time visitors see everything. If they're in person, it's the chipped paint and stained carpet. If they're online, it's the outdated, clunky website. First impressions matter—a lot. The condition of your space (physical or digital) tells a guest, “We’re excited to host you!” A secret shopper can help point out the things you’ve become immune to.
Welcome the skeptics—out loud.
Andy uses phrases like, Even if you don’t believe, If you’re not sure about faith…These little phrases make the skeptics in the room feel welcome. Try sprinkling in phrases like these in the morning announcements and the sermon.
Looking for a few more things to TRY?
Here are some things to AVOID:
Avoid insider language and lyrics.
When a first-time guest shows up and is asked to sing about the blood of Christ, or listen to a sermon about living in the flesh, it can detract from their experience and ultimately undermine your goal of having them return. Be intentional in your message and music choice on Sundays when visitors are more prominent.
Criticizing the views and values of outsiders.
Everybody’s views and values make perfect sense to them. Criticizing, debating, or dismissing the opinions that your guests may have isn’t going to leave them with the best first impression. So go into Sunday assuming there are people who don’t subscribe to all your beliefs, and make it a priority to not offend them.